This job is no longer active. It was disabled the Nov. 30, 2019 by Fluido
Data Architect - Web Analytics
more than one year ago
Posted:
more than one year ago
Fluido
Company:
Fluido
Finland
Location:
Finland
What you will get to do
Challenging and rewarding projects with our multinational client companies. Help connect web analytics and CRM analytics as a key member of the Fluido team, first consulting and implementation partner for Salesforce solutions in Northern Europe.
What you are going to be responsible for:
- Engage with customers’ business and technical staff, e.g. in discovery workshops, to find the right solutions for their Marketing Cloud projects
- Discover and audit our client’s web and media tracking implementations and data quality levels
- Google Analytics tagging solution design, hands-on implementation and propagate your knowledge to our data & analytics team
- Design – together with our Solution Architects – the solutions for cross-channel integration, connecting web, advertising and CRM data
- Design and build web analytics dashboards for channel performance and customer journey monitoring
- Work with our Data Scientists to design analysis methodologies and implement the tracking scenarios that will enable them.
- Produce and share customer behavior insights and performance findings from the dashboards you built and the deep-dive analyzes you conducted with our clients
- Be part of our pre-sales teams, bring innovative solution ideas to accounts and prospects and contribute in project scoping and estimation discussions
The skills we are looking for
- Advanced web tracking (event tracking, e-commerce tracking, javascript) using GA and GTM
- Experience of dashboard production using GA and Google Data Studio
- Experience with clickstream data and how to model it for producing the richest insights using Google Big Query.
- Knowledge of advanced marketing analytics methodologies (eg. attribution modeling, marketing mix modeling, econometric models) and creativity in setting up new analysis frameworks
- Critical thinking and status quo challenging in order to keep the team’s expertise level high and keep innovating with our clients
- Ability to help clients define success metrics and dashboard visualization that will improve their processes and efficiency
- As an experienced analyst, you are able to present complex systems and analysis findings with simple stories and charts
- Strong verbal and written English skills.
A plus if you can check any of these:
- Experience implementing and connecting audience management and audience activation tools (eg. DMP, DSP, Ad server, CRM automation tool)
- Experience with Salesforce products (Audience Studio, Datorama, Marketing SF Cloud, Sales Cloud)
- Experience with other web analytics platforms such as Adobe
- Experience with BI/dashboarding tools such as Tableau, Datorama, PowerBI, Clickview, etc
- Experience using analytics modeling tools/languages such as R, Python, SPSS Modeler, etc
- Experience in AI and ML projects or product development.
At Fluido, you will get:
- Environment for learning and growing your technical and consulting skillset. Fluido is the best place to learn Salesforce in Northern Europe
- Coaching and support of your Team Lead to bring you to the best projects for you to grow and excel
- The possibility to attend trainings and conferences adapted to your needs
- A diverse team (origins, backgrounds and field of expertise) supportive and an appropriate environment conducive to performing your work
- The possibility to become a superhero in the rapidly growing field of customer data and automation by bridging the gap between ‘known’ and ‘unknown’ customer data