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Senior Web Analyst

Published date more than one year ago
Posted: more than one year ago
Company Fluido
Company: Fluido
Location Finland
Location: Finland

What you will get to do

Challenging and rewarding projects with our multinational client companies. Help connect web analytics and CRM analytics as a key member of the Fluido team, first consulting and implementation partner for Salesforce solutions in Northern Europe.

What you are going to be responsible for:
  • Engage with customers’ business and technical staff, e.g. in discovery workshops, to find the right solutions for their Marketing Cloud projects
  • Discover and audit our client’s web and media tracking implementations and data quality levels
  • Google Analytics tagging solution design, hands-on implementation and propagate your knowledge to our data & analytics team
  • Design – together with our Solution Architects – the solutions for cross-channel integration, connecting web, advertising and CRM data
  • Design and build web analytics dashboards for channel performance and customer journey monitoring
  • Work with our Data Scientists to design analysis methodologies and implement the tracking scenarios that will enable them.
  • Produce and share customer behavior insights and performance findings from the dashboards you built and the deep-dive analyzes you conducted with our clients
  • Be part of our pre-sales teams, bring innovative solution ideas to accounts and prospects and contribute in project scoping and estimation discussions
The skills we are looking for:
  • Advanced web tracking (event tracking, e-commerce tracking, javascript) using GA and GTM
  • Experience of dashboard production using GA and Google Data Studio
  • Experience with clickstream data and how to model it for producing the richest insights using Google Big Query.
  • Knowledge of advanced marketing analytics methodologies (eg. attribution modeling, marketing mix modeling, econometric models) and creativity in setting up new analysis frameworks
  • Critical thinking and status quo challenging in order to keep the team’s expertise level high and keep innovating with our clients
  • Ability to help clients define success metrics and dashboard visualization that will improve their processes and efficiency
  • As an experienced analyst, you are able to present complex systems and analysis findings with simple stories and charts
  • Strong verbal and written English skills.
A plus if you can check any of these:
  • Experience implementing and connecting audience management and audience activation tools (eg. DMP, DSP, Ad server, CRM automation tool)
  • Experience with Salesforce products (Audience Studio, Datorama, Marketing Cloud, Sales Cloud)
  • Experience with other web analytics platforms such as Adobe
  • Experience with BI/dashboarding tools such as Tableau, Datorama, PowerBI, Clickview, etc
  • Experience using analytics modeling tools/languages such as R, Python, SPSS Modeler, etc
  • Experience in AI and ML projects or product development.
At Fluido, you will get:
  • Environment for learning and growing your technical and consulting skillset. Fluido is the best place to learn Salesforce in Northern Europe
  • Coaching and support of your Team Lead to bring you to the best projects for you to grow and excel
  • The possibility to attend trainings and conferences adapted to your needs
  • A diverse team (origins, backgrounds and field of expertise) supportive and an appropriate environment conducive to performing your work
  • The possibility to become a superhero in the rapidly growing field of customer data and automation by bridging the gap between ‘known’ and ‘unknown’ customer data