Wärtsilä is a world leader in marine technology and leading the industry's transformation towards a Smart Marine Ecosystem. With the world’s widest portfolio and service network, we – Wärtsilians - deliver efficient, safe and sustainable integrated products and solutions to enhance the business of our customers. The opportunities presented through digitalisation and new technologies are offering a new era of shipping. Did you know that shipping is the world’s most efficient mode of transportation and that approximately 90% of world trade is carried by sea?

We want to change the course towards an interconnected and cleaner maritime future and are constantly on the lookout for future-oriented talent to join our team and to work towards enabling sustainable societies with smart technology - together. Are you ready to jump onboard?

We are looking for General Manager, Product Marketing to lead the team and activities responsible for identifying market challenges and opportunities and drives the innovation process by capturing new offering ideas. You will manage the product commercialisation process and launch offerings within marine markets with the objective to generate customer driven offering development and targeted product marketing activities based on customer and market insights, demonstrate value of services offering, support sales & drive demand, and support growth objectives.

Your mission is to profitably grow the business through targeted market offering.

This position reports to Director, Product Management and Technical Information. The location for the position is preferably Finland, Italy, Netherlands, Norway or US. 

As a part of the new Marine Power Parts Services organization, you will be part of the journey of establishing and driving the development of the Business Unit striving towards Smart Marine Strategy. 

In the role, you will be responsible for

• Leading a team and developing the way of working and processes within all three responsibility areas: need-based intelligence, market research, and business development 
• Guiding the team in defining, creating and executing marketing strategies related to the offering portfolio under Product Management and Technical Information responsibility with a passion for agile learning and adjustment 
• Defining product positioning strategies in close cooperation with Product Managers & Global Sales  
• Co-creating compelling product value proposition and value claims to translate technical features to customer benefits  
• Ensuring our marketing messaging is customer segment specific, clear and defendable, and demonstrating the value of our products to our customers and their business 
• Defining market specific launch and campaign goals and choosing the marketing strategies needed to achieve them 
• Building unified and identifiable stories and producing digital first content that touches the target audience across different channels throughout the customer buying cycle 
• Plan, budget and manage the execution of product marketing activities and related communications. 
• Setting launch and campaign targets and monitoring the success  
• Participating in the Product Management and Technical Information management team and contribute to the continuous improvement of product management processes and way of working 
• A coach and mentor focused on building high performance teams  

You will shine in this role with these skills and experience

• University level degree in marketing or communications couples with solid business and customer understanding  
• Broad business perspective and minimum 5-10 years of relevant work experience in an international business environment 
• Proven track record of successfully implementing marketing plans and projects 
• A passion for market, industry, and customer understanding 
• Excellent communication and networking skills  
• Decisiveness and action orientation  
• Creative minded and development oriented 
• Capability and experience working within cross-functional teams and building high performing teams 
• Advanced spoken and written skills in English 

In addition, you

• drive Wärtsilä Purpose and demonstrate Wärtsilä values  
• understand the value of collaboration and benefits it brings 
• are recognised as a leader with ability to build high performing teams based on trust  
• have high integrity, listen with good intention, appreciate feedback and support people to grow 
• create clarity on direction and inspire people to take action towards the future goals  
• enjoy creating clear business value with a goal-oriented mind-set 
• drive results with excellent planning and remove obstacles for success of our employees 
• feel accountable for business impact and act to adjust when performance is not as expected 
• develop an organization with high passion and drive – while making sure that it is fun doing business 

If you feel excited about being part of this dynamic working environment and you think your personal skills and qualities match the job requirements, we look forward to receiving your application, together with a Curriculum Vitae before the application deadline on July 22 by submitting your application through our careers portal. We aim to keep you updated on the process all the way.

This is Wärtsilä

Wärtsilä is a global leader in smart technologies and complete lifecycle solutions for the marine and energy markets. By emphasising sustainable innovation, total efficiency and data analytics, Wärtsilä maximises the environmental and economic performance of the vessels and power plants of its customers. In 2019, Wärtsilä’s net sales totalled EUR 5.2 billion with approximately 19,000 employees. The company has operations in over 200 locations in more than 80 countries around the world. Wärtsilä is listed on Nasdaq Helsinki. Find out more at www.wartsila.com