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Product Marketing Manager Food & Beverage

Published date more than one year ago
Posted: more than one year ago
Company ABB Oy
Company: ABB Oy
End date April 27, 2021
Due date: April 27, 2021
Location Helsinki
Location: Helsinki

Take your next career step at ABB with a global team that is energizing the transformation of society and industry to achieve a more productive, sustainable future.At ABB, we have the clear goal of driving diversity and inclusion across all dimensions: gender, LGBTQ+, abilities, ethnicity and generations. Together, we are embarking on a journey where each and every one of us, individually and collectively, welcomes and celebrates individual differences.

In this role, you will define, plan and ensure implementation of product marketing strategies for General Purpose Low Voltage Drives in Helsinki, meeting business targets and aligning with global product strategy. Reporting to the Product Management Manager who is leading a team of highly professional product and product marketing managers, you will oversee all sales and marketing activities and events to drive sales and increase market share in Food and Beverage.

Your responsibilities

    Developing and executing the annual marketing plan for general purpose LV drives for food and beverage with key stakeholders, focusing on business development in F&B based on drive products Formalizing product values into Food and Beverage applications/products and specifying value propositions and messaging for managing the brand of the products Planning and ensuring the know-how sharing for reaching key stakeholders with multiple communication channels Co-leading market studies, defining appropriate forecasts and business/marketing plans mainly for general purpose LV drives with the F&B Segment Manager Evaluating and disseminating customer research, market conditions and studies of competitors Creating and maintaining product marketing material in collaboration with suppliers

Your background

    A Master’s degree in Marketing, Communication, Engineering or equivalent Minimum five years of experience in Product Marketing, Product Management, Sales or Marketing Communication, working with drives Demonstrated experience in F&B applications and development and implementation of marketing strategy Knowledge and experience of OEM and distribution business for drive products A collaborative, solution-focused approach, with strong interpersonal and multicultural communication skills, as well as relationship-building skills Excellent skills in written and spoken English, other languages are an advantage

More about us

ABB Drive Products is a technology leader serving industries, infrastructure and machine builders with world-class drives and softstarters. With our products, global scale and local presence, we help our customers to improve energy efficiency, productivity and safety. Our people and culture are the foundation of our success. We all together make the difference for our customers every day.In Finland, ABB has about 5000 employees, making it one of the biggest industrial employers in the country. ABB Finland serves its customers in over 20 locations and has production sites in Helsinki, Vaasa, Porvoo and Hamina. As a global company, we’re also able to offer international job opportunities.For more information, please contact Davide Passaghe, tel. +358 50 335 8610.Interested in joining the crew? Apply for the position by April 27, 2021. We look forward to receiving your application. If you want to discover more about ABB, take another look at our website www.abb.com.