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Marketing automation and operations manager, Division X

Published date more than one year ago
Posted: more than one year ago
Company Telia Finland Oyj
Company: Telia Finland Oyj
End date May 25, 2021
Due date: May 25, 2021
Location Helsinki
Location: Helsinki

We are hiring a talented, self-directed Marketing Automation & Operations Manager with the skills and attitude to take on any challenge.

We're Telia Division X. We combine start-up agility with corporate power to spear-head new markets and technologies. Everything from IoT, Data Insights and Digital Health to digital services for your home and family – and you could be part of it. It won’t be an easy ride, but it will be an exciting one - working together with a committed and talented group of people on ideas that just might change the world.

Is this your next opportunity?

In this role, you will be an integral part of the Division X and Global Business marketing team, leveraging your expertise to set up our automation programs and enable our global demand generation and awareness programs to be data driven.

The perfect candidate is passionate about monitoring, measuring, and analyzing the effectiveness of marketing initiatives as they relate to the departmental and overall company's goals.

Reporting to Head of Marketing & Industries at Division X, you will be responsible for gearing up for creating a modern, demand- and data-driven marketing and communications organization. If your ambitions are the same, let’s talk!

Responsibilities:

  • Manage technical aspects and development of key marketing systems (e.g., marketing automation) used to generate, distribute, and report on leads.
  • Secure marketing automation integration with relevant systems, now Salesforce suite, Pardot, Marketing Cloud, Magnolia, Qlik.
  • Develop and maintain the marketing operations functionalities in Salesforce, Pardot, Marketing Cloud and Qlik Sense. Make sure we can analyze our marketing data to develop insights and make recommendations on areas for optimization, e.g. leads, conversion rates.
  • Create and maintain metrics reports and dashboards on marketing activities, effectiveness, and business impact. Report to the marketing and management teams on a regular basis.
  • Identify, analyze, and interprets trends and patterns in Marketing-related data, drawing insights that will help us to continuously improve
  • Establish closed-loop analytics with sales to understand how our marketing activity turns into customers, and continually refine our process to convert customers
  • Monitor and maintain data quality within the marketing database
  • Evaluate new technologies to improve and optimize marketing team performance
  • Train and develop the marketing team in the relevant systems to make us leaders in a data and insights driven way of working.

Is this you?

Requirements:

  • BSc in Marketing or relevant field
  • 5+ years of work experience from reporting, data analysis and marketing automation systems
  • Strong analytical skills (including mastery of Microsoft Excel
  • Proficiency in marketing automation systems and integrating those systems with other technologies
  • Excellent knowledge of techniques to visualize data
  • An analytical mind and interest in using data to optimize/scale marketing programs
  • Technically capable, excellent communicator, and a desire to improve processes
  • Experience B2B and B2C reporting and KPI’s, from a data driven organization and/or as a consultant.

It’s more than just a job!

Regardless of the position you are looking for, we will give you the tools and support you need to grow both as a professional and as a person, with us. We can offer you your next big opportunity in a creative, motivating, and welcoming company where everyone can be themselves, with equal access to opportunities. We respect and value the diversity of people. In addition to an attractive and inclusive work environment, we also enable flexibility and offer a wide variety of employee benefits.

Interested?

I am Anna Öberg Björling, Head of Marketing & Industries, Division X and if you fancy joining my team, apply for the job! Do you need to know more, message me on LinkedIn.

Selection is ongoing, so do not hesitate to get in touch. Last application date is 2021-05-25.

Information for Lithuanian applicants only:

Local labor legislation requires us to provide a salary range for this position. Please observe that this range only applies for Lithuania-based applicants that are hired in a Lithuanian location. For candidates from other countries, local ranges will apply. The range for this position is: EUR 2067 – 3101 eur.

Welcome to Telia – Home to your next big opportunity!