Come and join our a+ team! 

At Accountor, we are forerunners for the future. Development, curiosity, and growth give us purpose – we really have the ambition to be one step ahead. Here, new ideas are boosted with an open-minded attitude and flexibility - we are an a+place to work!

We are now looking for a

Marketing Automation Specialist

to our growing inhouse SME Marketing and Communications team. You will take the lead on customer experience management, based on marketing automation technology and concepts.

In your role, you are responsible for building, implementing, and developing the customer experience personalization activities. You will play a crucial role in the Demand Creation team, executing upon generating demand and preference for Accountor Finago digital solutions, and improving customer centricity. You will work in co-operation with foremost the Product Sales and Value-added Service organizations, along with working side-by-side with the two other sub-teams in the SME Marketing and Communications organization.

Your key tasks will include

• Developing and driving marketing communications actions covering the CRM activities, customer experience personalization communication and accountbased marketing
• Driving customer experience and journey design – planning, execution, and followup
• Customer segment specific activities and content plans
• Customer journey, content and touchpoint optimization and tracking
• Lead generation and nurturing programs
• Managing marketing automation activities and system development (Hubspot, Postiviidakko)
• Establishing and maintaining processes that ensure best practices regarding customer experience activities
• Analyzing marketing and sales data to develop insights and make recommendations on areas for optimization to meet targets
• Supporting in developing the Accountor Finago position and image in the industry

We have chosen an inhouse-marketing strategy, meaning that all team members play a crucial role on both a strategic and operational level.

We apply a significant stack of modern tools and enablers (for example bots, Dynamics, Google Analytics, Hubspot, Power BI, Slack, Teams, Wordpress) but more essential than exact knowledge of all tools is eagerness and ability to learn fast and drive optimization. We are on an ambitious customer experience and data-driven journey, and we will be delighted to learn about new ways of enabling success.

With these strengths you are one step ahead

You are an ideal candidate for this role if you have relevant experience in driving product marketing activities. Relevant business understanding, both strategical and structural execution skills and networking skills are important. Our corporate language is English, and for this specific role we believe it is essential to also possess solid skills both in English and Finnish, Swedish skills would be an asset. Overall, we particularly value a passion for customer insights, general curiosity and change leadership. Experience of working in a software company is a plus, but not a must.

Why join us

• You won’t be alone: having a team of professionals around you for ideas and feedback – not to mention the rest of our organization
• We have great people here: a truly international group of professionals making top-quality work together
• Relaxed and trusting atmosphere, both at the office as well as working remotely
• Challenging and rewarding tasks
• We offer a substantial set of benefits:
  • Competitive salary and a bonus program
  • Your manager is there to support you
  • Yearly budget for professional development
  • Flexible working hours and remote work
  • Extensive occupational health services
  • Lunch and recreational benefits
  • Employee-hosted recreational clubs – also virtually

Take advantage of this opportunity and join our team to make a difference!

For further questions, please contact Samuli Isomäki (Demand Creation Team Lead) samuli.isomaki@finago.com. We are looking forward to receiving your application with a salary request by Sun 8.8.2021. Please notice that we are actively following the process and might proceed to action also during the application period.


About the company

Accountor Finago is the manufacturer of the leading financial management software products in Finland and a part of Accountor Group’s SME software business. The software products are used by over 2,500 accounting offices and we serve over 120,000 companies in Finland, Sweden, Norway and Denmark.

Accountor specializes in software solutions and outsourcing services for financial and HR services. The group employs about 2,350 experts in seven countries. Our mission is to help our customers use the possibilities of modern technology and digitalization in their everyday work. The group’s headquarters is in Espoo, Finland. In addition to Finland, we operate in Sweden, Norway, Denmark, Netherlands, Russia and Ukraine. The turnover of the Accountor Group was 245 M€ in 2019.

You can read more about our supportive, trusting and friendly atmosphere here on our social media pages or behind #accountorteam.