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Product Marketing Manager

Published date more than one year ago
Posted: more than one year ago
Company Relex
Company: Relex
Location Helsinki
Location: Helsinki

RELEX Solutions is the provider of the world’s most powerful integrated retail and supply chain planning solutions and delivers impressive results for customers around the world. With about 700 employees across 12 offices in the US, UK, Germany, Sweden, Norway, Denmark, France, Italy, Spain, Hong Kong and our Finland headquarters, we are a close-knit community that combines start-up mentality with corporate reliability.

About the role 

We are looking for a Product Marketing Manager to join our Product Commercialization team. The team is located in the Product organization and acts as the main link between Product, Marketing and Sales. Currently the team is somewhat of a hybrid between product marketing and product management and we are looking to strengthen the product marketing side of it. This is partially to enable better focus on individual team members, but most importantly to develop our way of working around product marketing in general. 

As you’ll be the first person at RELEX purely focusing on product marketing, we expect you to be a driven, experienced professional who is keen to develop new ways of working and making us an even greater company. 

Working closely with your teammates and the marketing team and in collaboration with sales, and operations, you’ll create compelling product marketing initiatives and supporting assets and materials, needed to equip our teams, excite our customers and drive growth.

You’ll be responsible for enhancing our go-to-market plans so that we effectively communicate and market the features and benefits of our solutions to our customers. We have a couple of truly exciting product launches coming up next year and we want you to be an integral part of it all!


You will in collaboration with our marketing team establish marketing timescales for new product launches as well as promoting new features of existing ones, and oversee the rollout of these from a planning, marketing and communications standpoint. You’ll work closely with our sales teams to equip them with communications, creative and impactful marketing and sales messages.

You’ll work closely with our marketing team to brief them on product timelines and projects. You’ll create and oversee the creation of content for use by the wider PR, marketing and sales teams including messaging, written content and sales materials.



Key Responsibilities

  • Develop go-to-market strategy for new products and communication strategy for existing ones
  • You’ll create the necessary materials and marketing assets to ensure all relevant teams are fully equipped to champion our products with customers
  • Develop a solid understanding of the competitive landscape and develop compelling positioning, messages, and sales and launch tools 

Characteristics

  • Proven ability to lead the planning and optimisation of all go-to market strategies and the marketing of existing propositions
  • Experience in developing product narratives and messaging for a range of customers
  • Strong experience in creating collateral for use by both marketing and sales teams
  • Strong communication skills and proven ability in creating effective product communication with marketing to drive adoption and sales
  • Experience conducting in-depth competitor analysis, deliver competitor differentiation, innovation and identifying potential partnerships to further stretch our leadership position in the market
  • Experience collaborating with different teams to ensure our products’ value is at the centre of all marketing and sales campaigns, PR and demonstrations
  • Fluent in both written and spoken English 

How to apply?

Send your cover letter and resume through the application form as soon as possible, but no later than 25th of September. Please note that the position will be filled as soon as the right person is found, so act quickly.

For more information on the position, please contact Svante Göthe on svante.gothe [at] relexsolutions.com

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