Head of Web3 Marketing & Growth

Tags: Web3 Jobs • Web3 Full Time Jobs • Web3 Web3 Jobs • Blockchain Marketing Jobs • Cryptocurrency DeFi Jobs • Web3 Remote Jobs

BASIS is building a new standard for institutional digital asset finance. Backed by the robust technological foundation of Base58 Labs, we are an actively scaling next-generation intelligent yield infrastructure. Powered by a proprietary Hyper-Latency Engine (BHLE), we bridge the precision of traditional finance with the efficiency of decentralized ecosystems, catering specifically to global institutional capital across major assets like $BTC, $ETH, $SOL, and $PAXG.

We are looking for a highly strategic Head of Marketing & Growth to lead our global narrative, strengthen our brand trust, and drive institutional adoption directly for BASIS.

What You Will Do (Responsibilities):

• Global Brand Strategy: Architect and execute a comprehensive marketing strategy to position BASIS as a trusted technology leader in institutional digital asset infrastructure.
• PR & Media Relations: Manage Tier-1 financial and crypto media outreach (e.g., Bloomberg, Business Insider, CoinDesk) to effectively communicate our corporate developments and milestones.
• Event & Field Marketing: Orchestrate BASIS's presence, sponsorships, and VIP networking events at major global conferences (e.g., Paris Blockchain Week, Token2049, Consensus).
• Community & Content Leadership: Oversee the creation of high-impact technical content, research papers, and executive thought leadership, while driving professional engagement on platforms like X (Twitter), LinkedIn, and CoinMarketCap.
• Growth Campaigns: Design and implement data-driven campaigns to sustainably attract institutional clients, quant funds, and high-net-worth investors.

What You Bring (Requirements):

• 5+ years of senior marketing leadership experience, with a proven track record in the Digital Asset, Web3, or Fintech space.
• Deep understanding of institutional finance (TradFi) and how to craft narratives that resonate with institutional investors and asset managers.
• Strong existing network with top-tier financial media, industry influencers, and event organizers.
• Ability to translate complex technical concepts (like Hybrid State Machines and low-latency infrastructure) into compelling, professional marketing assets.
• Exceptional strategic thinking, leadership skills, and the agility to thrive in a fast-paced technology environment.

Why Join Us? You will play a pivotal role in the evolution of institutional digital assets, supported by Base58 Labs' world-class engineering team. We offer competitive compensation, performance-based incentives, and the rare opportunity to build and shape the BASIS global brand from the ground up.