Field Marketing Manager [gn] EMEA

Overview

The EMEA Field Marketing Manager will join Actian’s marketing team to support awareness, demand generation, and pipeline development across the EMEA region, with a primary focus on the UK and Southern Europe. This role is responsible for executing regional marketing programs, including field events, sales-aligned campaigns, digital marketing activities, regional PR and influencer initiatives, and the localisation of global marketing programs. Working closely with local sales teams and the wider marketing organisation, the Field Marketing Manager will help deliver programs that engage prospects and customers, support pipeline growth, and contribute to regional business objectives. Reporting to the Marketing Director, EMEA & APAC (based in Germany), this role serves as the primary field marketing contact for the region and helps ensure effective coordination between sales and marketing.

Responsibilities:

• Act as the primary marketing partner to the UK and Southern Europe sales teams, maintaining regular communication to align on priorities, share updates, and gather feedback.
• Develop regional marketing plans in collaboration with Sales and the Marketing Director, balancing regional priorities, budget, and available marketing resources.
• Provide guidance to Sales and SDR teams on how to best leverage marketing programs, campaigns, events, and content to support pipeline and account engagement objectives.
• Execute regional marketing programs in partnership with Sales, ensuring activities support agreed business priorities, pipeline goals, and customer engagement objectives.
• Collaborate with global and regional marketing teams to ensure UK and Southern Europe priorities are reflected in broader campaigns and initiatives.
• Plan and execute field marketing activities including third-party events, customer events, executive programs, webinars, digital campaigns, and email marketing, coordinating with agencies and internal teams where required.
• Support strategic account initiatives by aligning marketing activities with account priorities and regional sales objectives.
• Partner closely with SDR teams to support event follow-up, campaign execution, and strategic account engagement activities.
• Adapt global campaigns, programs, and content for regional audiences to ensure local relevance and effectiveness.
• Coordinate regional PR, influencer, and community engagement activities to increase awareness and support regional marketing objectives.
• Identify and develop customer advocacy opportunities, including customer stories, references, speaking opportunities, and event participation.
• Lead regional trade show planning and event logistics, working with internal stakeholders, agencies, and vendors.
• Monitor, analyse, and report on the performance of regional marketing activities, providing insights and recommendations to improve effectiveness and ROI.
• Manage regional marketing budgets, ensuring spend is tracked, optimised, and aligned with business priorities.
• Ensure consistent use of marketing tools, systems, and processes to support campaign execution, lead management, and reporting.

Requirements:

• Proven experience in B2B field marketing or demand generation, preferably within the technology or software sector.
• Experience working across EMEA markets, with a strong understanding of UK and Southern Europe business environments.
• Demonstrated ability to work closely with sales teams and align marketing activities with sales priorities and pipeline objectives.
• Experience planning and executing a variety of marketing programs including field events, digital campaigns, webinars, and account-based initiatives.
• Strong project management skills with the ability to manage multiple programs simultaneously and deliver results on time and within budget.
• Excellent communication and interpersonal skills, with the ability to build effective relationships with internal stakeholders and external partners.
• Data-driven mindset with experience using marketing analytics to measure performance and inform decisions.
• Fluency in English and French (spoken and written) is required; additional European languages are an advantage.
• Comfortable with approximately 30% travel across the assigned region, including attendance at industry events, customer meetings, partner engagements, and internal sales activities.
• Experience with marketing automation platforms, CRM systems, and marketing analytics tools.