You'll own conversion-focused copy for Puffy.com—a $1B+ e-commerce brand. Your mandate: produce high-converting content at scale using AI tools, partner with CRO on A/B testing strategy, and continuously optimize copy performance across landing pages, emails, ads, and social media.

What You'll Own:

• Craft & Refine AI-Powered Copy: Use generative AI tools to rapidly produce initial drafts and creative variations for landing pages, emails, ads, and social media, then apply your expert touch to edit, enhance, and ensure brand alignment.

• Master the Art of the Prompt: Develop and iterate on sophisticated prompts that translate customer insights, data, and brand guidelines into high-quality, conversion-focused outputs from our AI toolset.

• Accelerate A/B Testing: Collaborate with the CRO team to design, launch, and analyze a high volume of A/B tests, leveraging AI to quickly generate hypotheses and copy variants, dramatically increasing our testing velocity.

• Create a Feedback Loop: Analyze performance metrics not only to refine copy but also to improve our internal AI models and prompt libraries, making our entire content engine smarter and more effective over time.

• Establish Best Practices: Stay at the forefront of AI copywriting technology and prompt engineering techniques, documenting and sharing your learnings to establish best practices for the entire marketing team.

• Ensure Cohesive User Experience: Collaborate with design and product teams to ensure that AI-assisted copy is seamlessly integrated and enhances the overall user journey.

• Manage Prompt & Asset Libraries: Curate and maintain a central library of high-performing prompts, copy frameworks, and content assets for our key AI platforms.

What You Bring:

• 3+ years of experience in direct-response or conversion-focused copywriting, with a proven portfolio of results.

• At least 1 year of hands-on experience using generative AI tools in a professional marketing context to create and optimize content.

• Deep knowledge of CRO principles, A/B testing methodologies, and data analysis.

• Proficiency in prompt engineering: An ability to guide AI to produce on-brand, persuasive, and contextually relevant content that meets specific conversion goals.

• An analytical and experimental mindset, with a passion for using data to find what works and an eagerness to test new ideas and technologies.

• Familiarity with AI-powered testing platforms/dashboards and analytics tools (e.g., Google Analytics).

• Exceptional editing skills and a meticulous eye for detail, ensuring AI-generated content meets the highest standards of quality, clarity, and brand voice.

• Ability to thrive in a fast-paced environment, managing multiple projects and adapting quickly to new tools and processes.

Who You'll Work With:

You'll sit at the intersection of copy and conversion, collaborating daily with:

• Content Manager — Direct reporting line

• CRO Team — Partner on experiments and testing strategy

• Marketing — Align messaging across channels

• Design — Ensure copy and visuals work together

• QA — Validate implementation before launch

Our team includes alumni from Apple, Deutsche Bank, Deloitte to name a few.

Your Trajectory Here:

This isn't a static role. Based on your skills and impact, you can grow into:

• Senior CRO Copywriter — Deepen your craft and own higher-stakes conversion projects

• Lead Copywriter — Guide copy direction and mentor other writers

• Content Strategist — Own messaging strategy across channels

What takes 4-5 years elsewhere happens in 1-2 here.