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We are now looking for a Director, Marketing, Sustainability & Communications, Fibres Finland Operations, to join our team at UPM Fibres. You will be a member of the global Marketing, Sustainability and Communications (MSC) function and lead the Finland-based MSC team in our Fibres Finland Operations. This position is based in Helsinki, Finland.

Greetings from your future manager

In this role, you will lead the Marketing, Sustainability & Communications function and a great team of marketing and communications colleagues in our Fibres Finland Operations. This is a unique position within UPM as it covers such a varied and broad range of responsibilities, ensuring that every day is different and that you get to work daily with a diverse, inspiring and highly professional group of colleagues and external stakeholders. This is a strategic and visible role in UPM’s largest business area, with a clear impact on our business and our reputation, and that’s why I am looking for a stellar professional to take on this challenge. Kati Kaskeala, Vice President, Marketing, Sustainability and Communications, UPM Fibres.

What you will do

You will lead the MSC function and team within Fibres Finland Operations, ensuring that our strategy and plans align with UPM’s business priorities.

Fibres Finland Operations include the UPM Pulp operations in Finland (three pulp mills), as well as our UPM Forest and UPM Timber businesses – giving you a broad and dynamic scope. You will lead marketing and communications to forest owners, public affairs and stakeholder engagement on forestry topics, media relations, crisis communications, mill communications, and marketing for our sawn timber business.

This strategic leadership role requires strong expertise in Finnish forestry topics, excellent stakeholder management skills, a solid communications background and business acumen. Experience in marketing is an advantage. Collaboration across businesses, teams and functions is essential.

Key responsibilities

Communications and marketing

• Lead internal and external communications for UPM Forest, UPM Timber and our pulp mill operations in Finland. Drive marketing for UPM Forest and UPM Timber.
• Strengthen UPM’s image and brand among forest owners and key stakeholders.
• Manage crisis response and communications.

Forest policy and public affairs

• Advocate for UPM’s interests on forestry-related topics in Finland.
• Monitor and address issues affecting UPM Fibres’ operating environment, including civil society concerns.
• Build and maintain relationships with governmental and industry stakeholders.
• Represent UPM in Finnish associations and forums relevant to forestry.

Stakeholder management

• Proactively protect and enhance our reputation and license to operate, especially with NGOs, civil society, media and policymakers.
• Focus on sustainability and forestry-related stakeholder relations, working closely with the environmental and social sustainability teams at Group and business levels.

Leadership and team management

• Develop and implement the MSC strategy and plans for Fibres Finland Operations.
• Serve as a member of the Fibres Finland Operations management team.
• Lead a team of nine marketing and communications professionals.

Who you are 

• You have a relevant university level degree and +10 years of relevant experience.
• You have the proven capability to understand business objectives and translate them into impactful stakeholder management, communications and marketing strategies and plans.
• You have a strong understanding of Finnish forestry and sustainability topics and an existing network of key stakeholders in this area.
• You collaborate seamlessly in cross-functional setups and have excellent interpersonal skills.
• You have proven leadership skills and team management experience and are an inspiring and strong team leader.
• You have the gravitas and seniority to advise and interact with senior executives at UPM as well as to represent UPM towards senior external stakeholders.
• You have native-level written and spoken Finnish language skills and are fluent in English.
• You are proactive, curious, innovative and solution focused. You manage pressure effectively and know how to set priorities.

This is what we offer to you

• A meaningful job: We have an inspiring purpose "We renew the everyday for a future beyond fossils”. Our work is impactful and transformative. 
• A caring community: Our community is built on great team spirit and shared commitment. We care about each other and the well-being of our colleagues. We support the work-life balance of all our employees.
• Development opportunities: We offer you great opportunities to learn and grow throughout your career. We are an international, multi-business organization offering plenty of avenues for personal growth.
• Responsible employer: Sustainability is at the core of everything we do. We are committed to ambitious, science-based sustainability targets in all areas, from climate change mitigation to enhancing biodiversity. We foster diversity and inclusivity, offering a work environment in which everyone can be themselves.

Learn about our Rewarding and our Ways of working.

Additional information

For further information about the role, please contact Kati Kaskeala, VP, Marketing, Sustainability and Communications, UPM Fibres at email kati.kaskeala@upm.com.

Please apply and attach your CV and cover letter by November 30, 2025. Please note that we accept only applications submitted through our online application system. We begin reviewing applications as they are received, and you may be contacted before the application deadline.

For support with submitting your application, please contact the HR Service Center at careers@upm.com or tel. +358204146600.

A security background check may be performed for those selected to UPM positions, in accordance with the company recruitment guidelines and the Security Clearance Act 726/2014.

About UPM
UPM is a material solutions company, renewing products and entire value chains with an extensive portfolio of renewable fibres, advanced materials, decarbonization solutions, and communication papers. Our performance in sustainability has been recognized by third parties, including EcoVadis and the Dow Jones Sustainability Indices. We operate globally and employ approximately 15,800 people worldwide, with annual sales of approximately €10.3 billion. Our shares are listed on Nasdaq Helsinki Ltd.
UPM – we renew the everyday