Manager, Data Driven Marketing

We are now looking for a Manager, Data Driven Marketing to join our professional Wärtsilä team.
Where will you be based? Well, that’s largely up to you. The corporate Headquarters is in Helsinki, but we have offices in over 80 countries around the world, and in this role, you need to build relationships with teams and individuals globally via virtual tools. Thus, you can work based in some other key Wärtsilä location.

Are you ready to jump onboard?

What will you be doing?

As Manager, Data Driven Marketing, your work will focus on these responsibilities:

• Acting as an administrator and super user for our Pardot instance, driving its convergence with our CRM platform (Salesforce), and ensuring governance, data privacy, compliance, data hygiene and fair attribution of account settings between all Wärtsilä Businesses
• Embody data privacy excellence as the data privacy lead for Wärtsilä Communications & Branding  
• Developing and implementing company level processes, policies, tools and annual plans for digital marketing 
• Providing consultancy, guidance & best practices about operational execution as well as strategy, concepts & campaigns to all stakeholders and documenting them 
• Identifying, training & advising users and content producers so that they leverage marketing automation tools and processes in their daily tasks
• Developing Wärtsilä’s Martech stack towards the cutting edge 
• Lead & shape the data framework needed to thrive on a data privacy compliant database that enables KPI measurements
• Ensure awareness of digital marketing successes and collaboration and coordination, when required, between all digital marketing resources within Wärtsilä. Act as the chair for global discussions
• Supporting business marketing plans and campaign execution to increase revenue
• Building bridges with the Sales and Information Management organisations to seamlessly progress towards an integrated, automated and customer-centric sales & marketing approach 
• Creating dashboards & periodical reporting of actions vs results to demonstrate tangible MROI.

The below will enable you to shine in this role:

• Excellent understanding and hands-on experience of marketing automation (minimum 2 years of work experience)
• Excellent understanding of B2B marketing (minimum 2 years of work experience)
• Hands on Pardot (certification is preferred) or other enterprise-scale marketing automation platform skills (e.g. Marketo, Eloqua, Marketing Cloud)
• Hands-on Salesforce or other CRM platform skills (certification preferred)
• Readiness to learn new things daily
• Excellent communication and presentation skills
• Excellent social and team skills
• Good IT skills
• Proactive, development-minded and goal-focused attitude to work
• Fluent written and spoken English.

Please attach any case examples of your previous work and results in the field you already have. Any certificates on the topic are considered a plus.

Why you and us

We at Wärtsilä believe in empowerment, ownership and taking responsibility of our work. We support each other’s growth and co-creation is the true basis of our innovation. We have courage to see opportunities and take initiative. 

We are authentic and honest, and we strongly believe in that by being your own true self you can accomplish so much more. We don’t always get it right the first time, and if mistakes are made, we make sure to learn and grow from them. We want everyone to voice their opinions freely. That is why we have built an environment that empowers you and everyone around you, and where you can feel safe and cared for. 

Are you eager to be part of this ambition?

Contact & next steps

If you feel excited by being part of this dynamic working environment and you think your personal skills and qualities match the job requirements, please submit your application via our careers portal. In case you have success case examples of your previous work with marketing automation, please attach them to your application.

The deadline for application is 28.02.2022, and we aim to keep you updated on the process all the way.

Are you still wondering if you should apply and would like to get something clarified? 
Please reach out to Amos Ahola, Director, Communications & Branding through amos.ahola@wartsila.com, +358401823844 with any questions related to this position (only for questions from direct job applicants, applications through email will not be recorded or responded to). 
 

Last application date: 28/02/2022
 

At Wärtsilä we value, respect and embrace all our differences, and are committed to diversity, inclusion and equal employment opportunities; everyone can be their true self and succeed based on their job-relevant merits and abilities.

All new Wärtsilä employees in Finland will attend occupational health check, including the drug test/screening. The legislation of the country followed when person is located outside of Finland.

This is Wärtsilä

Wärtsilä is a global leader in smart technologies and complete lifecycle solutions for the marine and energy markets. By emphasising sustainable innovation, total efficiency and data analytics, Wärtsilä maximises the environmental and economic performance of the vessels and power plants of its customers. In 2020, Wärtsilä’s net sales totalled EUR 4.6 billion with approximately 18,000 employees. The company has operations in over 200 locations in more than 70 countries around the world. Wärtsilä is listed on Nasdaq Helsinki. Find out more at www.wartsila.com.