Wärtsilä Energy is leading the transition towards a 100% renewable energy future. Marketing & Communications plays a key role in creating awareness for Wärtsilä, building preference for its flexible power solutions & lifecycle services and increasing stakeholder engagement in key focus countries.

Wärtsilä Energy is leading the transition towards a 100% renewable energy future. Marketing & Communications plays a key role in creating awareness for Wärtsilä, building preference for its flexible power solutions & lifecycle services and increasing stakeholder engagement in key focus countries.

We are now looking for a  

Digital Marketing Specialist, Africa and Europe Area to strengthen the team.

Preferred locations are Helsinki, Turku, Vaasa (Finland), Cape Town, Johannesburg (South Africa), Dakar (Senegal), Paris (France), Winterthur (Switzerland).

Main responsibilities are:

• Accountable for planning and executing digital marketing activities with the goal of supporting the Area’s market development and sales targets.
• Building, publishing and maintaining local websites and campaign landing pages using Wärtsilä’s website tool Sitefinity.
• Setting up email marketing campaigns, including copywriting, and producing email invitations using Wärtsilä’s marketing automation tool Pardot.
• Creating copy and visuals for local social media posts. Following up engagement with these posts and facilitating dialogue, together with Energy experts.
• Organising webinars and supporting AFEU Energy experts with their presence at 3rd party webinars, online conferences and other virtual events.
• Planning paid search and account-based marketing campaigns for the Area with execution support from the global digital marketing team.
• Tracking results, optimising actions along the way based on data and striving for maximum return on marketing investment.  
• Work closely with the Area marketing team, Area Growth & Development, Area Sales and the digital marketing community within Wärtsilä.
• In addition to your main focus on digital, you will also support with face-to-face event implementation.

An ideal candidate: 

• Has minimum 3 years working experience in marketing, communications or related work, preferably in an international environment 
• Is skilled in key digital marketing processes such as website (including search engine optimisation and paid search), social media copywriting and community management, paid social, marketing automation and email engagement programs, organising webinars and other digital events.
• Has excellent and proven planning and project management skills combined with analytical and creative mindset
• Has understanding of energy markets and power generation
• Is familiar with and able to use digital marketing tools and platforms such as Salesforce, Pardot, Sitefinity, Social Studio, Google Analytics and SEO tools like Brightedge.
• Has insights and interest in the energy transition in Africa and / or Europe. Ability to produce content for digital channels in French and German is considered an advantage.

In addition, an ideal candidate:

• Drives Wärtsilä Purpose and demonstrates Wärtsilä values
• Has a business and goal-oriented mind-set
• Drives results with excellent planning and execution skills
• Is curious to learn and eager to share his / her expertise

Please apply by 21st December 2020. 

For more information about the role and the team please contact Ninna Arponen, Director, Marketing & Communications. Ninna.arponen@wartsila.com, +358 44 5758595

Please apply as soon as possible and leave your CV and motivational letter, latest on December 21st, 2020. We will begin the interview process already during the application period as candidates apply for the position.

This is Wärtsilä

Wärtsilä is a global leader in smart technologies and complete lifecycle solutions for the marine and energy markets. By emphasising sustainable innovation, total efficiency and data analytics, Wärtsilä maximises the environmental and economic performance of the vessels and power plants of its customers. In 2019, Wärtsilä’s net sales totalled EUR 5.2 billion with approximately 19,000 employees. The company has operations in over 200 locations in more than 80 countries around the world. Wärtsilä is listed on Nasdaq Helsinki. Find out more at www.wartsila.com