Are you looking to join a dynamic, innovation-driven, international company, building a better future for us all? UPM leads the forest based bioindustry into a sustainable, innovation-driven, and exciting future. The competence, integrity and drive of our people make us unique. We live by our values – trust and be trusted, achieve together, renew with courage.

We are now looking for a Senior Specialist, Marketing for a permanent position located in Helsinki or Tampere, Finland.

Greetings from your future team

“If you enjoy fast-paced, international working environment with endless opportunities for development, this is the place to be. UPM Raflatac is a very agile business – things are moving fast, and business is developing on many fronts. You won’t get bored in this job.” – Matilda Rosti, Director, Marketing

What you will do

• Contribute to annual regional marketing planning and execution of regional marketing strategies, campaigns and activities together with relevant internal and external stakeholders

• Manage independently regional marketing projects and ensure the relevance of regional marketing content

• Create and manage engaging marketing content and collateral for both internal and external marketing needs and channels. Manage end-use specific projects, exhibitions and customer events

• Plan and implement digital marketing campaigns using direct marketing and marketing automation (e.g. Pardot)

• Collaborate closely with business, sales and customer organizations

• Support go-to-market plans and deliver sales tools for various vertical segments in EMEIA

• Propose and agree targets and report results for planned marketing activities

• Report and manage regional marketing budget spend

Who you are

• You have 3+ years of experience in marketing, brand management or digital marketing and proven track record of successful brand and marketing communications

• You have minimum 5 years of professional experience

• You have minimum a Bachelor’s Degree in Marketing, Business Administration, Communications or related field

• You are fluent in English; other languages are an asset

• You have experience in the creation of engaging marketing content for multi-channel marketing communications. Your focus will be on digital customer journeys, lead generation & nurturing, inbound marketing and social media content development strategies

• You’re comfortable using Adobe tools for content creation. Experience is CRM tools (Salesforce or similar) is an asset

• You have self-driven, proactive and result-orientated way of working and also a creative and innovative mindset

• You have strong project management skills

• Capability to travel internationally is required and experience in working within international companies is an asset

This is what we offer for you

• Meaningful job: We are proud of what we do. Our work highlights the expertise of our personnel, the high quality of our products and the company's values.

• Inspired and motivated teams: We have highly skilled workforce. We are a multifaceted, international organization that works as a team to achieve our shared objectives.

• Development opportunities: With us you can build up your expertise. We provide opportunities to support your development throughout every stage of your career.

• Responsibility for people and environment: Our ethical principles embrace people as well as the environment. We are always striving to build a more sustainable future.

Additional information

For more information about the open position, please contact Matilda Rosti, Director, Marketing at matilda.rosti@upmraflatac.com or tel. +358505822325 on the 2nd of December at 13-14 and on the 9th of December at 13-14.

Please apply by clicking the Apply button by the end of December 12th, 2021.

For support with submitting your application, please contact the HR Service Center at careers@upm.com or tel. +358204146600.

A security background check may be performed for those selected to UPM positions, in accordance with the company recruitment guidelines and the Security Clearance Act 726/2014.

UPM is a non-smoking workplace in Finland.

UPM Raflatac is leading in sustainable labeling through our innovative self-adhesive label materials and services. We offer high-quality paper and film label stock for branding and promotion, informational labels, and labels with functionality. We operate a global network of factories, distribution terminals and sales offices. Our company employs around 3,000 people and made sales of EUR 1.6 billion (USD 1.9 billion) in 2020. UPM Raflatac is part of UPM. Find out how we are labeling a smarter future beyond fossils at www.upmraflatac.com

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