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Head of Marketing – Cloud Protection for Salesforce

Published date 3 days ago
Posted: 3 days ago
Company F-Secure
Company: F-Secure
Location Helsinki
Location: Helsinki

At WithSecure™, we protect businesses all over the world. Our SaaS solutions safeguard against modern cyber threats, and our innovative Co-security approach reflects our belief that true protection requires collaboration and shared expertise. No one can solve every cyber security problem alone. Our vision is to become Europe’s flagship in cyber security. Every day, our talented teams work to prevent cyber extortion, secure critical infrastructure, and prevent misuse of sensitive data. At WithSecure, it’s our people who make us exceptional – a diverse community that values passion, purpose, and a commitment to workplace well-being. If you’re ready to make an impact with a company that’s transforming cybersecurity, we’d love to hear from you.

We’re looking for a Head of Marketing to lead and scale global marketing efforts for Cloud Protection for Salesforce (CPSF) – a fast-growing cybersecurity SaaS business within WithSecure™.

This is a senior, hands-on leadership role with end-to-end responsibility over our marketing strategy, team building, and execution. You will be in charge of building our marketing function from the ground up: defining the strategy, hiring the team, and driving measurable results across channels and regions.

As a member of the CPSF leadership team, you will contribute to overall business planning, go-to-market alignment, and long-term growth strategy alongside leaders from sales, product, and customer success.

Key Responsibilities

  • Build and lead the CPSF marketing team
  • Define and own our global marketing strategy and execution roadmap as we enter a new growth phase
  • Lead demand generation across all stages of the funnel
  • Plan and run multi-channel digital campaigns across LinkedIn Ads, Google Ads, Demandbase, ZoomInfo, Meta, and Salesforce Marketing Cloud
  • Define and implement a scalable content strategy: blog posts, email flows, whitepapers, threat reports, customer stories, etc.
  • Develop targeted campaigns for Salesforce and cybersecurity audiences across key regions (US, EMEA, APAC and Japan)
  • Own marketing KPIs: MQLs, CPL, CTR, pipeline contribution, and ROI
  • Collaborate with Product Marketing and Sales on messaging, positioning, and go-to-market activities
  • Lead our event and webinar strategy, including Salesforce ecosystem events
  • Actively contribute to strategic decision-making as part of the CPSF leadership team

What are we looking for?

  • Proven experience in building and leading high-performing global B2B marketing teams (especially in a scaleup and/or tech environment)
  • Track record in SaaS marketing leadership, ideally in cybersecurity or the Salesforce ecosystem
  • Strong experience in awareness and demand generation strategies
  • Hands-on expertise with LinkedIn Ads, Google Ads, Demandbase, ZoomInfo, Meta, and Salesforce Marketing Cloud
  • Excellent skills in messaging, storytelling, and campaign planning
  • Data-driven mindset and experience with marketing analytics and ROI tracking
  • Fluent in English (written and verbal)
  • Strategic yet hands-on, able to operate both at the planning and execution level

What will you get from us

  • A scaleup environment with a quickly growing and category leading product that is already established and achieving great success globally.
  • Join the leadership team of a fast-growing SaaS business within a global cybersecurity company
  • Own and build the marketing function with real influence and impact
  • Work with a product trusted by Fortune 500 companies
  • Be part of a collaborative, ambitious, and international team based in central Helsinki
  • Competitive compensation and flexible hybrid work model